In an increasingly globalized world, business boundaries are no longer limited to the national context. Expansion into international markets has become an attractive goal for companies looking to grow, differentiate and access new opportunities. Today, on the showIT forumbroadcast on Channel 33 Romania, from 19:00, we will explore together this path of transformation – from a local business to one with a global impact. The show can be watched LIVE here:
https://youtu.be/eVmAHmQZ_Ec
Special guests
Marcel Ionescu, founder and CEO at AgriCloud, and Vicentiu Corbu, CEO at KIM – KEEP IT MOBILE DEVELOPMENT, will share their experiences and valuable lessons accumulated on their way to international success, in a discussion moderated by Alin Niță in the iTalks format.
The main topics addressed
- Participation in international events – the first step towards global expansion
Attending high-profile events and international exhibitions not only opens new doors, but represents an opportunity to understand the needs of foreign markets. Companies that choose to participate in such events can considerably increase their visibility, discover new collaborators and learn from the practices and successful models of other businesses. - Adapting the message and strategy for international markets
One of the major challenges of expansion is adapting the message and the product to different markets, each with its own cultural and consumer characteristics. Our guests will share solutions on how to adjust your marketing strategy for global success, but also on the importance of communicating authentically and relevant to each audience. - Supporting scale-up: Attracting investors and identifying strategic partners
Expansion into international markets may require significant investment. How do you attract the right investors and identify strategic partners to support you? Marcel Ionescu and Vicentiu Corbu will give us some answers and concrete examples of good practices. - Managing risks and maximizing global benefits
Access to new markets offers stability and diversification, but each new market comes with risks: regulatory differences, cultural barriers and additional costs. We will explore with guests how to manage these challenges, with an emphasis on the importance of a well-trained team and an effective management structure.
Examples and best practices from those who have succeeded
A highlight of the discussion is the presentation of successful cases of companies that have conquered international markets. We will look at what strategies have worked, how they have overcome difficulties and how they have managed to maintain their identity, bringing value both locally and globally.
Why not miss this show?
If you are an entrepreneur or part of a business that wants to expand into international markets, the showIT forumon Canal 33 Romania is an opportunity to learn directly from experts who have traveled this path. We will provide valuable insights, concrete solutions and answers to the most important questions about international business expansion. Don’t miss the talk and don’t hesitate to follow us online: